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Smart Brand Strategy of Hugo Boss:
Bags, Backpacks, and Accessories from Hugo
Hugo is a brand from Hugo Boss. The fashion specialist launched it in 1993 to target young, sophisticated customers.
The Hugo Boss brand already had an excellent reputation in the early 1990s, which the company's marketing specialists then divided into two brands: Hugo for the younger audience and Boss for the older, more conservative clientele. This was a clever move that indeed led to a new boom for the company. On Bags.co.uk, you will now find Hugo bags, Hugo backpacks, and various Hugo accessories, all of which are manufactured by Hugo Boss, ensuring their outstanding quality.
Hugo Bags
The designs of these Hugo bags are indeed very fresh and radiate cheerfulness. The manufacturer offers these lines aimed at both young women and men:
- Laddy Mini Bag & Belt Bag
- Deron
- Chris Shoulder Bag & Shopper
- Mel Shoulder and Crossbody Bag
- Becky Shopper
- Sivir Handbag
- Bel Crossbody Bag
- Ethon 2.0 Belt Bag
- Elliot
- Deron
- Luka
There is truly something for every taste. The designs target a fashion-conscious audience, and some fashionistas will proudly carry one of these bags. However, the colors are not as bold as with other brands. The classic approach of Hugo Boss still shines through.
Hugo Backpacks
The designs of the highly functional backpacks look elegant but understated. The individual lines mostly adopt the same names as the bags. What’s important for you is that with a backpack from Hugo Boss, you can rely on top-notch quality. The manufacturer uses various materials such as polyester and PET, with the latter being made from recycled materials and considered very sustainable. The compartment layout of the backpacks is very practical, and they come with adjustable straps and zippers that reliably protect the contents even from heavier rain showers.
Hugo Wallets
For wallets, women tend to prefer light pink or rose, while men typically go for black or dark brown wallets, though there’s no rule stopping a woman from carrying one of those. The manufacturer uses high-quality genuine leather and designs the wallet interior in a chic and interesting way, for example, by highlighting individual credit card slots with different colors. This is not only very practical but also adds a special touch that most classic wallets don’t offer. In this category, you’ll also find credit card holders without a coin compartment. Some bills can best be stored in a separate compartment. Credit card holders are small and practical, and many people prefer them for storing their cards separately.
Hugo Cap
As mentioned, we don’t just carry bags, backpacks, and wallets from Hugo, but also Hugo caps on Bags.co.uk. These stylish caps are perfect for dad and son to wear together. Later, mom and sister join in, as there are also colorful versions available in soft or bolder pinks for them. These are classic base caps from the Jude, Ally, Jago, Men-X, and Cara lines. The caps are made of cotton, making them functional by being absorbent and easy to clean.
Hugo Belts
With the Hugo belts, we offer you the next accessory from the brand that showcases its fashion expertise. Just look at the individual models: From Gael to Giaspo, Gelio, Giulian, Geffi, Zoey, Amelia, Gad, Geek, Zana, Gael, Haze, Zula, Jodie, Giove, Barney, Gerik, Penny, Gexter, and Mirto to Gionos and Gengol, each belt is more beautiful than the last. Not every belt has its own name, even though it may seem that way: In reality, they are design lines with multiple models in each. The selection from this German traditional brand, which we know and appreciate well in the fashion world, is truly vast.
Also, check out other brands on Bags.co.uk, such as the big brother of Hugo, named Boss.
The Boss brand stands out with its classic cuts and subtle details, which appeal to a more conservative clientele. These customers are mostly, though not exclusively, over 40. At this age, demands shift slightly; not everyone wants to stand out with their bags, backpacks, accessories, and fashion. However, this target group still desires elegant designs, which they find at Boss. At first glance, the products belong in the premium category when it comes to their quality. Still, there are also slightly more affordable items, like the Stormy backpack. Nevertheless, our customers are willing to spend a little extra for a true “Boss” product.
The handbags and high-quality luggage from Tommy Hilfiger are as elegant as they are sporty, yet functional enough to be suitable for everyday work life despite their premium appeal. We are pleased to have included the Tommy Hilfiger brand, as we are impressed by the stylish look of the modern suitcases and bags, which feature surprising design ideas. You can rely on their durability. For instance, with hard-shell suitcases, the experienced company uses durable polycarbonate.
