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Police: Iconic Style Without Conventions
Police is a brand that belongs to the De Rigo company and was founded in 1983. The company's products are characterized by an iconic style that is shaped by freedom and boldness. The focus is on a rebellious appearance without conventions, allowing wearers to feel confident and independent. Police is one of De Rigo's most successful brands. It is now represented in more than 100 countries across all continents of the world.
From Sunglasses to Leather Goods
Originally, Police was a brand for sunglasses, which is not surprising given De Rigo's specialization. After all, it is primarily a company for high-quality glasses of all kinds. However, over the years, the brand has steadily evolved and explored new sectors. Today, the brand sells the following products:
- Luggage
- Leather Goods
- Perfumes
- Watches
- Jewelry
As a lifestyle company, luggage plays an important role. The product range includes items such as Police wallets, Police backpacks, and Police bags. The brand's luggage pieces offer an affordable alternative to high-priced competitors.
Police Bags
For its belt and shoulder bags, the company predominantly uses polyurethane. The same applies to Police laptop bags, as the material is valued for its high mechanical strength, temperature resistance, and durability. Like other products from the company, black is the dominant color in the bags. Other colors are much rarer. Bright alternatives, in particular, are hard to find. However, you will get bags with a stylish embossing and good internal organization with several padded compartments.
Police Backpacks
The typical Police backpack is about 40 centimeters in size and has a manageable volume of between 10 and 20 liters. However, there are also larger models with more capacity. A common feature of the backpacks is a separate laptop compartment for safe storage of the electronic companion. The zipper pocket on the front provides additional storage space. Padded shoulder straps ensure optimal carrying comfort.
Police Wallets
Police wallets make up a significant part of the range. In fact, it is the wallets that are most directly associated with the brand alongside sunglasses. Most of the Police wallets are brown or black and made from high-quality leather. The size of the wallets varies, with most measuring between 9 and 12 centimeters. If you only need a place to store your credit cards, the credit card holders are a good option. With their compact size, they are a great alternative to Police wallets.
Collaborations with Famous Celebrities from Around the World
As shown by Hugo Boss during its extensive rebranding in 2022, how well-starred campaigns can grab the attention of potential customers. At that time, over 200 influencers presented new products from Boss and Hugo. Celebrities like Hailey Bieber, Kendall Jenner, and Matteo Berrettini were also involved. But even Porsche Design had already enlisted models, musicians, actors, and athletes in their campaigns. Unsurprisingly, products like a new Police backpack were not introduced by just anyone. In fact, the brand has worked with many big names: a few include Antonio Banderas, Bruce Willis, David Beckham, George Clooney, and Lewis Hamilton.
Collaborations with Action Movies
Not only has the collaboration with stars advanced the brand's recognition, but also partnerships with popular action movies like Batman vs Superman: Dawn of Justice, Justice League, and Men In Black: International. Limited editions were released for various products. Some of them have won the hearts of fans directly.