Suri Frey: Individualism Instead of Mainstream

Suri Frey describes itself as an individual, artistic, and versatile brand. This already says a lot about the company, which presents itself as a brand for individualists. Instead of sticking to a particular fashion or style type, trends are approached in a relaxed manner and simply reinterpreted. The result is products that stand out through their uniqueness, blending seamlessly into the personal style of the wearer. A concept that has been successfully working since 2014.

Accessories, Luggage, and Jewelry for Free Spirits

The range of Suri Frey includes accessories like bracelets, luggage like bags, and jewelry like watches. However, the company's clear focus is on luggage. In particular, Suri Frey bags make up a significant part of the collection. Not every Suri Frey bag is the same. There are bags for different needs. If you're looking for a bag for daily use, a Suri Frey shoulder bag is your best choice. However, if you only need a small bag for your smartphone, a Suri Frey phone bag would be a better option. If you're looking for larger capacity, you should opt for one of the various backpacks.

Suri Frey Backpacks

Each Suri Frey backpack is unique. At least in terms of design, there are sometimes significant differences. Even the more classic models without striking patterns have individual features that make them stand out from other backpacks. These features could be, for example, a small charm or a special zipper. If such details are missing from a Suri Frey backpack, you can be sure that there is a distinctive pattern present. A good example is the Jessy-Lu series made of high-quality polyurethane. All backpacks in this series have a delicate and elegant pattern resembling spider webs. A common feature of most backpacks is the integrated laptop compartment.

Suri Frey Wallets

In contrast to the other products of the brand, Suri Frey wallets are relatively understated. They are usually solid-colored and either have no pattern or only a minimalist design. Most of the wallets are made of synthetic leather or polyurethane, which fits well with the brand's image, known for its vegan products.

Suri Frey Bags

As previously mentioned, Suri Frey bags are the heart of the brand. Suri Frey bags come in a wide variety of designs, but regardless of the type, you can expect a well-thought-out design. The shoulder and crossbody bags are mostly in light colors. They feature striking zippers, loops, or other distinctive elements. These features not only make the bags stand out visually from other models but also enhance their functionality. The main compartments of the Suri Frey shoulder bags typically have a large main compartment to store all the everyday essentials. In contrast to these bags, the brand's phone bags are, logically, much smaller. They fit well into your pocket and are highly stylish. Furthermore, they protect your smartphone from potential damage, such as from weather conditions.

Real Active Measures for More Sustainability

Sustainability is a topic that is increasingly occupying companies. Desigual produces, for example, fashion from recycled denim, and Liebeskind focuses on eco-friendly packaging. Unsurprisingly, Suri Frey also engages in various sustainability initiatives, including:

• Mindful use of resources
• Promotion of diversity, individuality, and internationality
• Production with REACH-compliant materials
• Solidarity with suppliers
• Transparent communication with suppliers
• Sustainable raw material packaging bags

With all these sustainability measures, the brand demonstrates that it is committed to a green future. This has also been stated multiple times by CEO Sven Meier. It is not just about greenwashing, but about real active measures for climate and environmental protection, without neglecting social responsibility.

Biodegradable Polybags

Many companies value sustainable production, but still package their products with environmentally harmful materials such as hard-to-decompose plastic. This doesn't have to be the case, which is why Suri Frey bags and all other products are delivered in eco-friendly polybags. The special thing about these polybags is that they are made from corn. Since corn is a renewable resource, the packaging bags are biodegradable. Composting by microorganisms is possible and takes only about half a year. In comparison, plastic decomposition takes several hundred years.

PETA-Approved Vegan

More and more Suri Frey bags are completely vegan and are therefore not associated with any animal suffering. To ensure you know which products these are, they are marked with the PETA-Approved Vegan logo. PETA, or "People for Ethical Treatment of Animals," has very high standards, so you can be sure that none of the certified products contain any animal-derived ingredients. Since June 2021, nearly all wallets, backpacks, and bags from the company are PETA-certified. Vegans can, therefore, buy with confidence.

SURI FREY GREEN LABEL

By now, the majority of Suri Frey bags meet the so-called GREEN LABEL. This means that the body of the bags is made of either 50% recycled PU or 100% recycled polyester. The lining fabric is even made from 100% recycled polyester. All products in the GREEN LABEL series bear our PETA seal, meaning they are completely free from animal testing. According to the brand, this new series is just the beginning of sustainable collection development. In the future, many more collections of this kind are expected.