Tom Tailor Denim

Tom Tailor Denim – Urban Trends for a Young Target Audience

Tom Tailor was founded in 1962 under the original name HENKE & CO and initially focused on selling Indian terry towels. It wasn’t until 1979 that the company changed its name to Tom Tailor. Since then, the company has introduced a number of private labels to appeal to a variety of target groups. One of these private labels is Tom Tailor Denim, or TT Denim, founded in 2007. It combines youth culture with urban trends to provide a fashionable platform for teenagers and young adults.

Clothing is Just One Part of the Range

Like Tom Tailor, the focus of Tom Tailor Denim is clearly on various types of clothing. The brand produces clothing for women, men, and children, including:

• Shirts
• Dresses
• Jeans
• Jackets
• T-shirts

However, this does not mean that the range does not also include other products. In fact, items from various categories are offered. Some of these include:

• Belts
• Scarves
• Jewelry
• Shoes
• Bags

Thus, Tom Tailor Denim is even active in the luggage industry. While large travel suitcases are not sold, the selection of Tom Tailor Denim bags is impressive. For example, if you opt for a Tom Tailor Denim shoulder bag, you get a product that is made from high-quality materials like denim, leather, or viscose, and comes across as comfortable, casual, and trendy. The same is, of course, true for Tom Tailor Denim crossbody bags. All of them meet high-quality standards.

Tom Tailor Denim Bags

With TT Denim bags, it’s immediately noticeable that they do not follow a uniform style. While they are all intended for a younger target audience, there are significant differences in design, color choices, and patterns. For example, Tom Tailor Denim bags are available in subtle tones like gray and black, as well as vibrant colors like yellow and red. Since TT Denim only sells affordable bags, they are suitable for young people of all budgets.

BE PART as a Vision for a Sustainable Fashion World

Only a few fashion brands have such a clear vision for the future as Tom Tailor. The company wants to create a sustainable fashion world that is shaped by a more conscious mindset. In this case, being more conscious means considering both the needs of people and the environment. To this end, Tom Tailor launched BE PART. BE PART is a campaign with various measures for more sustainability. As a private label of Tom Tailor, TT Denim is also part of this campaign. A brand comparable to Tom Tailor Denim in terms of product range that also advocates sustainability is Calvin Klein Jeans. Other important themes for the company include diversity and inclusion.

BE PART of better

With BE PART of better, Tom Tailor Denim is committed to better materials. Better, in this case, means that environmentally harmful materials are being replaced by sustainable alternatives. These alternatives take into account factors such as working conditions, chemicals, energy consumption, land use, and water waste. One material that is gaining popularity at TT Denim is organic cotton. It is one of the most skin-friendly textiles, without the use of chemicals or genetically modified organisms.

BE PART of fair

Exploitation is still common in many parts of the world. BE PART of fair aims to counter this by advocating for equality, human rights, and safe working conditions. It is the social responsibility of every company to ensure the well-being of its employees throughout the entire value chain.

BE PART of less

Sometimes less is more, and that’s exactly why there are initiatives like BE PART of less. BE PART of less aims to reduce water consumption during the production of luggage, textiles, and other products to a minimum. So far, a traditionally produced pair of jeans requires up to 3,000 liters of water. Over time, this is expected to change with organic cotton. Organic cotton uses 62% less energy and 88% less water. That’s already a big step forward.